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Loyalty
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty
Tom Osenton
With market share reservoirs largely drained, a customer share marketing focus is the next logical step in the evolution of marketing. Through real-world examples, apply the experiences of the world's great marketers to your company, large or small.
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Jill Griffin, Michael Lowenstein, et al.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. This book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them.
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Loyalty-Based Selling: The Magic Formula for Becoming the #1 Sales Rep
Tim Smith
A strategic guide for acquiring and retaining a customer base through loyalty-based selling. Offers no abstract concepts, focusing on practical advice on how to create lasting customer relationships.
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Frederick F. Reichheld, Thomas Teal
The business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy.
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The Loyalty Link: How Loyal Employees Create Loyal Customers
Dennis G. McCarthy
In an age of consumerism, downsizing, and frequent layoffs, it may seem that loyalty in the marketplace has fallen victim to the fast buck and the quick fix. Businesses that develop loyalty links to their employees will consistently retain loyal customers and gain a competitive edge. The Loyalty Link helps you strengthen the bonds of loyalty with your employees and customers alike.
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